I'm a senior copywriter at Hootsuite. I write about B2B copywriting, content marketing, and direct response.

Published: 1 year ago

I Gave at Talk on B2B Copywriting at BrainStation’s Vancouver Office

Last week, I gave a talk on B2B copywriting at BrainStation, a digital marketing school in Vancouver. I covered a few topics that I’ve been thinking a lot about recently. One skill that I’m working on is trying to find more obscure resources to …

Published: 2 years ago

The day I sold $10,000 in services from writing words

After college, I didn’t really know what to do with my life. I was mowing lawns, riding to work in the rain, and unhappy with my lack of employable skills. That fall, I decided to start reading some books on advertising. I was skeptical …

Published: 3 years ago

How to write copy like a human (viral Seattle Dog Walker Craigslist Post)

The copy below is from a Seattle Dog Walker post on Craigslist. The writer shows 3 lessons about writing copy that actually sells products. When your product is a commodity, differentiate with personality You can’t bore people into buying your product (Ogilvy once said) For …