I'm a senior copywriter at Hootsuite. I write about B2B copywriting, content marketing, and direct response.

Published: 2 years ago

Sick of getting spam emails from SEOs? Use my “Reverse Sell” template

My friends who work online. I’m sure you get email spam from web developers and SEO offers, so I’ve created a script for you. It’s my concept of Reverse Selling …when a crappy SEO, a telemarketer, or spammer contacts you, sell them something back. …

Published: 4 years ago

Wired Magazine’s 5 Rules of Content Marketing Every Blogger Should Read

I found a set of archived submission guidelines from Wired Magazine. While reading them, I realized that all of these principles are incredibly useful for content marketing. If the future of marketing is content, then we should pay attention to publishers like Wired, Vice Magazine, …

Published: 4 years ago

The ONE Guide to Remarketing for SaaS Companies (Co-Authored by Me)

I co-authored a Guide to Remarketing for SaaS companies. This was published by the digital agency I work at, One Net Marketing. This free guide  provides a comprehensive look at remarketing, the technology, best practices, mistakes to avoid, and best use of this technology in …